Intercept Marketing
A Full Service Experiential Mobile Event Marketing Company
Intercept Marketing gains you possession of the attention of your prospects.
In sports, an interception means you gain possession.
An example of a marketing interception is a beverage company's display while at a football tailgate. While fans walk about the event they are engaged and tempted by various food and beverage vendors. If you want to push your new low-calorie beverage line you create a memorable event with a tent, trial size products and a high-energy engaging staff to intercept the fans and give them a hands-on experience. From there, you can gather feedback and collect data to gauge the impression the product is making on your target audience. They could even be asked to enter a sweepstakes drawing for a prize. Not only is their attention intercepted, but you now have their name and address for future follow-up.
At In Motion Promotion, we know how to create interceptions, getting you in front of your #1 target audience. For more information on how we can help you, contact us.
