Simmons ComforPedic Loft Collection

IMP is proud to report that the Simmons Bedding Company mobile tour has hit the road! As we speak the tour is making stops across the country, and once in Canada, to introduce their new ComforPedic Loft Collection; the ideal combination of comfort and support in a premium memory foam mattress at an attainable price. The tour will visit many retailers, corporate offices, buyers and the public to preview and test the new line in a converted 53' trailer made to look like a New York City style loft, complete with three beds from the new line.

"Every stop we've been on has been a success and the Simmons ComforPedic Loft Collection has seen a 130% success rate at each visit," said IMP's tour manager Bill Gibson, who has logged over 100,000 miles on the road since working for IMP.

Gary Novak, Vice of President and Marketing for IMP is confident that this tour is bringing the exposure and awareness to the right people and decision makers benefitting Simmons in more ways than one. For more information on mobile event marketing tours like the Simmons Bedding Company tour contact us or feel free to call 888.801.0078...we would be happy to speak with you about getting your brand on the road!