Case Study # 4

New Product Roll Out

Simmons Bedding had just weeks to launch a cost-effective, turn-key roadshow to introduce its new “Loft” line of ComforPedic mattresses. In Motion Promotion laid the problem to rest by re-branding and converting our 53’ slide-out show trailer into a NYC style loft apartment. Retailers, buyers and the general public were able to inspect and test Simmons’ new products first-hand during an enormously successful 32-week tour, with a reported 98% closing ratio for the new product line.